We are hiring a Marketing Director with a focus on Message Creation & Distribution for a role that challenges convention.
The Herring Group creates and distributes powerful ideas and methods of change to people who need them. We want to see life change.
Currently, we have two target audiences: landscape business owners and young men living in Bukavu (a city in eastern DR Congo).
That diverse audience requires a special person in this role – someone who understands how to create a compelling message and is passionate about working to create change. Are you that person?
More About The Herring Group
The Herring Group works with landscape business owners and managers who lead growing companies with revenue of $3 million to $50 million. We use our proprietary process, The Path to 12%, to increase our clients’ net profit margins. Our process also improves the life margin of the owners – a welcome change. Our clients see tremendous value in our services and tell their friends. Currently, we distribute our ideas through a blog, email, Landscape Management magazine, webinars, LinkedIn, and our website.
In eastern Congo, The Herring Group casts vision about the power of work and business to change lives, encourages entrepreneurial activity through training, and educates young men on how to participate in the gig economy. Currently, we distribute our ideas through conferences, monthly Zoom calls, a private Facebook group, and an underwhelming website, www.AfricaMupya.com.
Because our approach to serving clients is new and evolving and because the business is growing quickly, we have the feel of a startup.
More about the position
In this position, you will develop the strategic roadmap in consultation with the CEO and manage the implementation of the tactics.
This position as a Marketing Director is part-time with flexible hours (20-25 hours per week) and work from home.
Key Tactics & Requirements: Marketing Director
Most of the strategy and tactics will be executed in the digital marketing space. Here are some specific tactics that will need to be performed.
- Create, refine and tell the story
- Refine our market positioning
- Build social proof
- Understand the demographics and psychographics of landscape business owners
- Understand the demographics and psychographics of young men in eastern Congo
- Continue to build the brand and reputation of The Herring Group
- Rework the websites
- Expand LinkedIn presence
- Define the customer journey and develop tactics to move people to action
- Determine additional means for distributing our ideas
- Experience crafting stories
- Experience creating a strategy and executing tactics in the digital marketing space
- Get it done mentality
- Texas residency preferred
- Cross-cultural experience preferred
- B2B experience, especially in the SMB market, preferred
This type of arrangement is not for everyone. Some people will miss the camaraderie of an office environment. If it is not for you, would you forward the link to someone who might be interested?
The first step is to email your resume and a cover letter explaining why you think you would be a good fit for The Herring Group and this position to: Hiring [at] Herring-Group [dot] com.
You will discover that we operate a little differently not only in our delivery of services to clients but also in our hiring process.
Watch your email. If you do not see a reply from Hiring at The Herring Group in your inbox within 1 hour, please check your other email folders.