Inflation, Psychology and Pricing

What Owners Need to Know


The Herring Group brings experienced financial leadership to the landscape industry, helping business owners achieve healthy profit margins and increase their life margins.

So why is a financial guy talking about psychology? Because there is a lot of fear in pricing. By identifying psychological issues at work with your account managers, we provide specific ways in which to address them. We also tackle inflation and options for dealing with economic-driven hikes when pricing your work.

These exclusive handouts have been prepared as a resource in tandem with Greg’s presentation at the Aspire Ignite! 2022 conference in San Antonio, Texas.

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