Uncover the Power of Benchmarking
Measurement is not just an activity. It can set you free.
You’ve poured your blood, sweat, and tears into your landscape business. You’ve done the early mornings and the late nights. You’ve read the industry reports and poured over your financials. You’ve hired good people, built up an excellent clientele, and some days, you feel like you’re right on the verge of making it.
Making it. Finally achieving the dream you’ve had since the beginning—the dream of owning a business that allows you the time, money, and energy to focus on what matters most to you.
But the goal line always seems to be just ahead of you. You thought you might cross it when your revenue hit a million dollars a year. Perhaps you thought you were nearly there when you expanded from maintenance into snow or improvements. Maybe it was when you hired that key staff person: that account manager, crew chief, or office manager.
So what keeps you on the treadmill instead of breaking the tape?
If you’ve ever wondered about that, you’re in great company.
Let me tell you the story of what I have seen over and over again with owners in the landscaping industry. The story starts with a simple question that I ask: What is your company’s net margin (pre-tax income divided by revenue)? If the answer is less than 10%, I immediately know I can help. One of my clients put it this way:
“Our industry has a problem. We are too willing to accept too little on the bottom line. This industry has too many risks to settle for 10%“.
Over and over again, in this situation, I have helped owners see their numbers with a different perspective, and together we have discovered the gold that is hidden profitability to be mined or (even better) hidden losses to be cut.
These discoveries lead to opportunities for the owner to realize more profit with less of their time and effort. That’s not just more money in the bank. That’s the time and energy to put those resources into the places they want them most. That’s margin.
The best part? There is no secret sauce.
It seems counter-intuitive, but I want to give you something—a perspective on measuring and benchmarking—that you’ll find extremely valuable. In fact, it has the power to change the way you satisfy your customers, the way you manage your employees, and even how efficiently you deliver services. It really has the power to set you free as a business owner and get you the margin that your hard work deserves.
All it will cost you to learn this perspective is a little bit of your time. Join me for my free webinar, “Uncovering the Power of Benchmarking” and let me introduce you to a new way of looking at your business.
I’m Greg Herring, and I’ve been a business owner since I was 10 years old. Over the years, my work has evolved quite a bit from my first venture. Today I’m focused on helping landscape business owners thrive and flourish because I believe that the core of any community is its businesses.