Our Mission
We are financial leaders on a mission to grow the profit margin of landscape companies, restore the life margin of their owners and executives, and elevate employee autonomy throughout the organization.
In short, we are The More Margin People.
Who We Are
Three things you can count on from us.
Financial Expertise
We approach your business like a CFO, bringing executive-level financial analysis to your processes. We simplify complex reporting and make numbers relevant, interesting and actionable for the entire team, from owners to operations.
Thought Leadership
We are always looking for ways to improve your business and create positive cultural change within the landscape industry. We bring insights, industry trends and new ways of thinking to your leadership team to help you work smarter.
Truth Telling
Owners get caught in the weeds when they make business decisions with their gut. That is stressful. We create transparency with impartial, factual data, so the data does the hard work.
In Our Own Words
Story Telling with The Herring Group
What happens when you get landscape business owners and The Herring Group employees together to share their stories? Take a look.
Financial Leadership for the Landscape Industry
What We Do Best
Healthy profit margins. Bigger life margins. Ten years of financial leadership aimed at both.
Using the Path to 12% and your data, The Herring Group helps business owners, executives and operational managers make more informed decisions with greater confidence.
With CFO-level analytics, actionable reports and industry intel, we give growing companies a competitive advantage and the courage to create real change.

Margin is the goal. Freedom is the point.
No owner ever hired us for just a report. They hired us to stop guessing. The Path to 12% is how we get you there, and everything that comes with it is the real reason owners stay. Look closer.
The Path to 12%
We find the margin hiding in your business and build the path to 12% operating profit margin. Then we walk it with you until the numbers hold.
Operating profit margin. The target, not the ceiling. Here is what it gives you.
Numbers you can trust
Clean data, so every decision starts from the truth.
A system that fits how you work
Your software built around your business, not the other way around.
Software that tells the truth
We undo what years of workarounds broke.
Answers on your desk every Monday
The numbers that matter, delivered before you think to ask.
A business that runs without you
Leaders in place. Decisions that do not wait on you.
An exit on your terms
Know what your business is worth and what it takes to get there.
The Herring Group
Our Team

Greg Herring
Founder & CEO

Sara Gonzales
Vice President, Operations

Denise Geraci
Financial Leadership Partner

Emily Martin
Financial Leadership Partner

Jean Aycock
Financial Leadership Partner

Jeanine Stampfl
Financial Leadership Partner

Jeffrey Robertson
Financial Leadership Partner

Kathy Burns
Financial Leadership Partner

Shari Joseph
Financial Leadership Partner

Steve Earnhardt
Financial Leadership Partner

Trey Lumley
Business Intelligence Director

Christy Nelson
Executive Assistant

Elin Waagen
Marketing

Taylor Abt-Willauer
Digital Marketing Project Manager

Tiffany Harlow
Marketing Director
Careers at The Herring Group
Are you a strategic financial leader ready to chart a new path?
Join our 100% remote team and enjoy a different way of working.
100% remote
Part-time option
Texas, Georgia or Colorado
Who We Are
The Herring Group is an executive-level consulting organization that provides financial leadership to landscape companies. We drive real change and results for the businesses and clients we serve.
Our Mission
We help companies grow their profit margins and help owners gain more life margin. Margin simply means excess: more money to reinvest in the company and more time and energy to live outside of work.
Why You Are Here
You want to be a high-value contributor, have a fulfilling career, and still have a life. And you want the flexibility to work from home anywhere in Texas, Georgia or Colorado.
Work With Us · Current Open Positions
Current Open Positions
Financial Leadership Partner (CFO-Level Consultant) – Part Time – 100% Remote
At The Herring Group, we believe you can still have a fulfilling career and time to have a life. Join a team innovating the way financial leadership is provided to small and medium-sized businesses. This part-time, 100% remote position provides location flexibility to work approximately 30 hours a week from home, anywhere in Texas or Georgia.

Lead With Purpose
Ready for a change?
A note from Greg Herring, Founder and CEO
Ready to make a big difference in the lives of business owners and their employees? Think there may be a better way to work than Corporate America? Greg knows these feelings well.
Our main goal has not changed since 2001. We help businesses grow their profit margins and help owners gain more life margin. Our financial leaders bring a wealth of experience from outside the industry to make a real impact on the companies we serve.
If you want purpose-driven work and a different way of working, we look forward to hearing from you.
A Day in the Life
A Day in the Life
We challenge smart, down-to-earth financial leaders to rethink the traditional CFO role to help our clients thrive. And we do it well, while working 100% remote. Our Financial Leadership Partners come from diverse backgrounds, from leading company acquisitions to starting their own businesses. Learn what a typical day in the life looks like and why our team thrives in this environment.
Best of Both Worlds
Remote by design. Together on purpose. From client dinners to group learning and team building, we still gather in person from time to time.

Team Dinners

Client Gatherings

Team Building

Learning Together

Better With Clients

Bullseye

Social Hour

Greg and Team
Interested?
View open jobs and apply today.

