Outsourced Financial Leadership for Your Business
THE HERRING GROUP
Margin means Surplus
Your Competitive Advantage
The Herring Group brings experienced financial leadership to the landscape industry, helping business owners achieve healthy profit margins and increase their life margins.
Utilizing the Path to 12% and your data, The Herring Group empowers business owners, executives and operational managers to make more informed business decisions with greater confidence. With CFO-level analytics, actionable reports and industry intel, we help growing companies gain a competitive advantage and the courage to create real change.
Intentionally different
Helping You See Your Own Data Through New Eyes
They say that insanity is doing the same thing but expecting different results. If you are ready to see real change, you have to be ready to do things a little differently. At The Herring Group, we approach your business with a unique lens, combining financial expertise with operational fortitude – and help you walk a new path to success.
At The Herring Group, we’re different because we’re:
- Financial Leaders → Providing actionable data and strategy
- Tech Forward → Experts in Aspire, LMN, and BOSS LM Software
- Enterprise Grade → To help you grow and position for the future
- Industry Experts → Sharing trends and trustworthy industry data
- Genuine & Caring → We take your success personally
Our Specialty
Integrated. Customizable. Impactful. The Path to 12%
→ proprietary operational process
→ cfo-level analytics
→ actionable reports
→ sequencing of work
→ seasonally appropriate timing
→ focus on broad accountability
→ use of psychology
→ change management principles
→ customized to your goals
Less work. More reward.
Let’s Work Together
Many of our current clients who have used other consultants are often surprised – we typically take LESS time and effort to get started because we jump in and do so much of the work for you. We don’t replace your current team members, and we don’t just tell your people what to do. We are fully invested in your success. As a supplement to the leadership talent you already have in place, we bring a financial lens that is often missing in this industry. We build reports, we sit in on regular monthly meetings and we get stuff done. We know you work hard, and it’s one of our greatest joys to see you get your reward.
Real Profit Growth
Let’s pretend. You own a $10M revenue company that grows its profit margin from 5% to 10%. Boom. You now have $500,000 additional profit at the end of the year. That’s a lot of reward to go around!
Software Matters
Reliable Data Goes a Long Way
While the Path to 12% works with any software, results occur faster with a landscape ERP system. The Herring Group knows Aspire, a Service Titan Company, LMN, and BOSS LM intricately, and we help your team rely on the data in those systems to grow your business and increase your profit margin and life margin.
Actionable Reports
Making numbers relevant, interesting and actionable for key business leaders, and bringing simplicity to complex reporting
Accountability
Teaching your team how to read the reports allows for better business decision-making and accountability
setup optimization
Ensuring your software is working for your company and its unique needs
Data Warehouse & Dashboards
Key reports and dashboards with actionable information emailed to the right people at the right time
From Our Founder
Living Life Well
Greg Herring, the Founder and CEO of The Herring Group, has a passion for restoring life margin to business owners and helping people live well. Greg has served as a CFO for both public and private companies and has significant experience in the landscape industry. He’s an avid reader, speaker and webinar enthusiast. If you ask him about his idea of life margin, he’ll tell you about his wife and three kids, bike riding and his work in Africa.
Things that make you go Hmmm.
challenge your thinking. change your reality.
BrightView Update: Valuation, Retention and Results
In the last earnings call, BrightView’s leadership discussed the value of BrightView’s stock. Management believes the common stock is undervalued and has authorized a substantial buyback of shares. At its recent stock price, BrightView is valued significantly lower than what we see in sales of large private landscape companies.
BrightView Rebuilds: The Long Road Ahead
This article originally appeared on LandscapeManagement.net on March 19th, 2025. Greg Herring regularly writes for...
Grow your Green: The haves and the have-nots
This article originally appeared on LandscapeManagement.net on February 18th, 2025. Greg Herring regularly writes for...
So What’s Next?
Are you ready to see if We’re a match?
Let’s get to know each other.