Without alignment, you cannot price accurately.
Without alignment, you cannot hold people accountable for achieving the estimated gross margin.
It’s a big deal.
This landscape business owner had run the test that I recommended in the pricing webinar that I did with Kevin Kehoe of the Aspire Software Company. It’s a simple test to run in Aspire. We run it monthly for our clients. It’s not the only test of alignment, but it is an important one. I will show you how to do it.