Automate to Elevate:
Smart Systems for Operational Excellence
Moving from Manual
to Automated for
Better Efficiency and Profitability
Manual processes may be familiar—but they’re rarely efficient. From fragmented irrigation oversight to reactive maintenance cycles, many landscape businesses face operational challenges that quietly erode profitability and performance.
REGISTER NOW
September 25, 2025
10am-11am CDT
Elevate your business with improved systems
Moving from Manual to Automated for Better Efficiency and Profitability
Join Greg Herring of The Herring Group and Lex Mason of Weathermatic in an interactive webinar, bringing industry leaders together to unpack how automation is reshaping the way companies approach operational excellence.
Through real-world examples and data-driven strategies, they will explore how smart systems are helping teams work more intentionally, sustainably, and profitably.
This Webinar Will Highlight:
- How automation drives efficiency and accountability in landscape operations
- Key technology systems and tools that deliver the greatest ROI
- Practical steps to implement smart tech without disrupting your workflow
- Real financial outcomes and operational benchmarks to guide your strategy
- Lessons from leaders who’ve made the leap—and what they wish they would have known sooner
Whether you’re exploring automation for the first time or refining your current systems, this session offers a grounded, strategic look at what works—and why.
Featured Speakers For This Event:
Mark Pyrah
President, Peak Landscape
Insights on reducing labor inefficiencies and strengthening team accountability
Blake Meahl
CFO & Maintenance Division Operations Manager, Garden View
Lessons from streamlining irrigation and optimizing ROI
Your Co-Hosts For This Event:
Greg Herring
Founder & CEO, The Herring Group
Greg has a passion for restoring life margin to business owners and helping people live well. Greg has served as a CFO for both public and private companies and has significant experience in the landscape industry.
By implementing their proprietary system, the Path to 12%, Greg and his team of financial leaders at The Herring Group are on a mission to improve the profit margins of companies and the life margins of owners.
Lex Mason
President, Weathermatic
Since joining Weathermatic in 2015, Lex has progressed through various leadership roles within the company to the President position in 2020.
He has been instrumental in the development of the As-A-Service sales and marketing strategy focused on Landscape Contractors and in structuring the overall organization for growth.
This free webinar is brought to you by:
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