Escaping The Low Profitability Pitfalls
The Top 3 Reasons Why Landscape
Companies Suffer with Low Profitability
As the landscape industry experiences a wave of private equity investment, competition is tougher than ever. But more competition does not have to mean less profit.
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July 10, 2025
10am-11am CDT
Escaping The Low Profitability Pitfalls
Foundational Strategies for Profit-First Thinking
In this exclusive webinar, industry experts Greg Herring of The Herring Group and Jon Gohl, Director of Client Experience at Aspire, will reveal the three reasons landscape companies struggle with profitability.
Greg and Jon have studied landscape companies for many years. Using principles from psychology and examples of powerful reports, they will show you how to attack three profit killing issues: pricing, labor hour efficiency, and contract renewal pricing. Whether you use Aspire or are just concerned about profitability, Greg and Jon will explain specific actions that you can take to improve your operating profit margin.
This Webinar Will Highlight:
- The top 3 profitability struggles and how to avoid them
- How to structure your QuickBooks income statement to help you determine your overhead markups for pricing
- How to see trends in overhead costs easily
- Understanding labor efficiency and managing costs for better pricing and renewals
- Examples of labor hour management reports
- Psychological principles to use to decrease management time and increase customer acceptance of price increases
- Examples of real reports that empower owners, GMs, and branch managers to make decisions
- Reports to use for contract renewals
- The importance of story in contract renewals
- How to shift from decision making by instinct to decision making by data
Discover how to lead your team with clarity, confidence, and data – and avoid the profit drains in your organization.
Who Should Attend: Owners, general managers, branch managers, and operations leaders of landscape companies in the growth phase.
You do not need to be on Aspire to gain value from this webinar.
Greg Herring
Owner, The Herring Group
I created The Herring Group for two reasons: one, I saw a need in the landscape industry for financial leadership. And two, I have a passion for restoring life margin to business owners and helping people live well.
My passion for growing businesses grew significantly when I witnessed the results of the absence of business formation in the DR Congo. From my time in the DR Congo and my time with clients, I am humbled by the risks that business owners embrace. I am inspired to help them build businesses that support their communities and make life on earth a little more like life in heaven.
Jon Gohl
Director of Client Experience at Aspire
Jon Gohl, Director of Customer Experience at Aspire Software joined the company in its infancy 10 years ago and has helped hundreds of clients adopt new software, embrace change, and leverage defined processes and procedures to maximize the efficiency of their united output. In his current role, Jon leads Aspire’s strategic advocacy efforts, including Aspire in Universities, providing software to complement industry-specific degree programs, and Aspire Ambassadors, engaging with and leveraging relationships with our customer champions.
Jon is a member of NALP’s Foundation Board and serves on the NALP Government Affairs Committee to protect and secure the Green Industry’s best interests. He is also proud to be a board member of Groundwork San Diego-Chollas Creek, working at the intersection of social, environmental, and climate justice to deliver education, green infrastructure, and climate safe neighborhoods. Outside of his professional life, Jon is an air-cooled Volkswagen enthusiast who enjoys cooking and spending time with his wife.
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