WEBINAR: June 29, 2023

Unconventional Thinking About People and Profits

Learn how you, as an owner, can shape your company’s mindset and culture, and lead your company to profit growth and increased employee retention by aligning your values. Co-hosted by The Herring Group and Aspire.

Grow your Profit. Keep Your Employees.

Gain Inspiration from One Owner’s Story

What impact does your profit growth have on your company? On you as an owner? On your employees? For one company, an unconventional approach to employee incentives has the industry talking…and no one walking.

Join Greg Herring and Gage Roberts as they interview Dave Fairburn, the CEO of North Point Outdoors.

Dave will walk you through his approach in creating a thriving landscape business:


  • Aligning your profits with your values takes a mindset shift
  • Focusing on profit margin to gain more life margin
  • How life margin can be applied in creative ways – for his company, it means unconventional employee incentives
  • How you, as an owner, can shape your company’s mindset and culture, which led his company to exceed both their profit margin and employee retention goals


June 29, 2023

10am-11am CST

This free webinar is brought to you by: 

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Greg Herring

Greg Herring

Founder and CEO, The Herring Group

Greg and his team of financial leaders at The Herring Group are on a mission to improve the profit margin of companies and the life margin of owners in the landscape industry. 

Gage Roberts

Gage Roberts

Sales Director, Aspire

Gage Roberts is a sales director for Aspire Software and oversees the company’s sales consultants across seven different regions. He joined the company in 2017 and is based in Nashville, Tennessee.

Dave Fairburn

Dave Fairburn

CEO, Northpoint Outdoors

Dave co-owns North Point Outdoors, one of New Hampshire’s largest commercial landscaping and snow management companies. The success of his landscape business is built on aligning profits and culture with company values.