Meet Greg

Greg Herring, Herring Group, The Herring Group, Herring Consulting, Finance Advisor

I am Greg Herring and I have served as a CFO of both public and private companies. Today, I serve business owners challenged by growth by installing financial dashboards and operating systems that provide more margin for their businesses and their lives. See LinkedIn to read more about my experience or connect.

What Drives Me

My passion for growing businesses grew significantly when I witnessed the results of the absence of business formation in the DR Congo. From my time in the DR Congo and my time with clients, I am humbled by the risks that business owners embrace. I am inspired to help them build businesses that support their communities and make life on earth more like life in heaven.

The Herring Group

The Herring Group is an operational and strategic finance consultancy. It brings CFO and COO services, perspectives and strategies to companies which need that expertise occasionally or part-time. In addition, The Herring Group compiles an Annual Peer Benchmark Report for landscape companies to help them “know the score” and see where they are winning and losing. 

What Clients Say

Greg was far more than a consultant, he was a capability builder.

My original ask of him at the start of his 10-year engagement was to fix the financial reporting, which I assessed to be sub-par and inaccurate. When he quickly resolved this issue, I began asking him to take on more challenging and in-depth projects that were at the heart of our operational success. I require world-class operations, and Greg’s contributions gave me time and space to focus on my goals for Alen’s future.

Greg resolved many operational issues including manufacturing relationships, quality, and inventory management. He also developed and sourced new products, making a significant improvement in our product offering.

Finally, Greg left the company empowered, especially in the organization of finance, operations, product development, manufacturing relationships, and quality management. He left behind capable leaders and excellent processes that have given me a foundation on which to build. He’s a builder, and he helped me build Alen into a more valuable company.

Warb Lee

CEO, Alen Corporation
Working with The Herring Group has brought tranquility and peace of mind to my business. Greg has provided a sense of calm and direction to my team, as well as a better understanding of processes and procedures.

I also appreciate his factual approach to doing business, as it has helped me focus in an impartial way. His deep understanding of how operations are connected to the business side brings a unique perspective to what he does. He relates to the challenges between operational and business processes, and is able to leave emotion out of the equation.

Ivan Giraldo

President, CleanScapes
Working with The Herring Group has allowed me to identify clearly my next steps as a business owner. Greg removed the emotion from situations and helped us focus on the facts.

Beyond his experience in business and finance, Greg’s operational background makes a huge difference to his approach. Offering an interdisciplinary process in areas such as family politics, finance and human resources, he brings a unique perspective to everything he does. Greg’s ability to provide clarity, take operations to the next level and offer quick responses to concerns has provided a clear path to profitable growth for our business.

Jessica Milligan

Vice-President at Strathmore Integrated Grounds Management
When I needed to bring a CFO perspective into my business, I decided to work with The Herring Group. Greg has since helped me identify priorities, stay focused, and simplify my business operations. In addition to being extremely organized and reliable, he makes me feel more comfortable making decisions as I discuss issues with him, which is important.

Hank Wilson

President, SunScape Landscaping
My first impressions of the Herring Group came through the Landscape Industry Benchmark Report. I was impressed at how thorough and well-organized the follow-up webinars were, and how I could put the data that was shared into action.

I’ve continued to use them because they’re effective and practical. I really like how Greg is in the trenches with us, doing the hard work to help me transform the processes in my company. His perspective, especially the insight he brings from outside the landscape industry, has been a huge plus, and so has his specific, on-point data analysis. He’s helped me build systems and reports that get my messages and my priorities out to my team.

On the whole, working with the Herring Group has brought me far more value than I expected, and Greg is the best consultant I’ve ever hired.

Aric Budden

How to Work with Greg



As a speaker, Greg offers a no-nonsense view on the value of business. He has spoken to business owners in China, Africa, and the US on a variety of topics including business strategy, finances, employee motivation and more. Many finance leaders are risk averse and do not understand the entrepreneurial mindset. However, Greg’s talks bring both the financial perspective and entrepreneurial mindset together.


If you want more support from Greg, you may schedule a free consultation with him to discuss your current situation.