THE HERRING GROUP
About US
We hire smart, down-to-earth financial leaders. Then we work with your team to get big results.
Financial Experts
We approach your business like a CFO, bringing executive-level financial analysis to your processes. We simplify complex reporting and make numbers relevant, interesting and actionable for the entire team – from owners to operations.
Thought Leaders
We’re constantly on the lookout for ways to improve your business and create positive cultural change within the landscape industry. We bring insights, industry trends and new ways of thinking to your leadership team to help you work smarter.
Truth Tellers
When owners get caught in the weeds, it’s often because entrepreneurs have a habit of making business decisions with their “gut”, which can be extremely stressful. We create transparency with impartial, factual data to make the data do the hard work.
Story Telling with The Herring Group
What happens when you get landscape business owners and The Herring Group employees together to share their stories? Take a look.
Financial Leadership for the Landscape Industry
What We Do Best
The Herring Group brings experienced financial leadership to the landscape industry, helping business owners achieve healthy profit margins and increase their life margins.
Utilizing the Path to 12% and your data, The Herring Group empowers business owners, executives and operational managers to make more informed business decisions with greater confidence. With CFO-level analytics, actionable reports and industry intel, we give growing companies a competitive advantage and the courage to create real change.
Interested in learning more about working together?
Just A Few Things
What We’re Known For
Path to 12%
Our integrated and customized financial and operational process puts you on the path to increasing profit margin & life margin.
Benchmark Report
Created annually, this tool allows you to accurately compare your company to others in the industry, helping to identify opportunities and inspire your team.
Data Warehouse & Dashboards
Working in tandem with your ERP software, key reports and customized dashboards with actionable information are emailed to the right people at the right time.
PriceRight Intelligent Pricing service
Price confidently with PriceRight, powered by The Herring Group. Accurately and reliably set up pricing in your Aspire Software to improve your profit margin.
32 Golden Opportunities
Most landscape businesses have opportunities right in front of them to start increasing their profit margin and life margin. We help you know where to look.
Articles & Webinars
Greg Herring, Founder and CEO of The Herring Group, has a passion for sharing ideas to help the landscape industry. You’ll find his articles on LandscapeManagement.net and webinars as they pop up throughout the year.
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People Are Talking
Client Testimonials
Working with The Herring Group has allowed me to identify clearly my next steps as a business owner. Greg removed the emotion from situations and helped us focus on the facts.
Beyond his experience in business and finance, Greg’s operational background makes a huge difference to his approach. Offering an interdisciplinary process in areas such as family politics, finance and human resources, he brings a unique perspective to everything he does. Greg’s ability to provide clarity, take operations to the next level and offer quick responses to concerns has provided a clear path to profitable growth for our business.
When I needed to bring a CFO perspective into my business, I decided to work with The Herring Group. Greg has since helped me identify priorities, stay focused, and simplify my business operations. In addition to being extremely organized and reliable, he makes me feel more comfortable making decisions as I discuss issues with him, which is important.
Working with The Herring Group has brought tranquility and peace of mind to my business. Greg has provided a sense of calm and direction to my team, as well as a better understanding of processes and procedures.
I also appreciate his factual approach to doing business, as it has helped me focus in an impartial way. His deep understanding of how operations are connected to the business side brings a unique perspective to what he does. He relates to the challenges between operational and business processes, and is able to leave emotion out of the equation.
The HErring Group
Our Team
Greg Herring
Founder & CEO
Sara Gonzales
Vice President, Operations
Darrell Jolley
Financial Leadership Partner
Denise Geraci
Financial Leadership Partner
Emily Martin
Financial Leadership Partner
Jean Aycock
Financial Leadership Partner
Jeffrey Robertson
Financial Leadership Partner
Kathy Burns
Financial Leadership Partner
Kelly Gauger
Financial Leadership Partner
Steve Earnhardt
Financial Leadership Partner
Trey Lumley
Business Intelligence Director
Christy Nelson
Executive Assistant
Elin Waagen
Marketing
Tiffany Harlow
Marketing Director
Tiara Hicks
Human Resources
So What’s Next?
Are you ready to see if We’re a match?
Let’s get to know each other.