I do not know about you, but I have learned the hard way that it is easier for someone to interview well than it is for him to perform well in his job. How does this realization help me? It helps me remain a skeptic throughout the hiring process. No longer do I...
True story: No one in my family knows what I do. I have been married for more than 30 years, and my in-laws still do not know what I do. It turns out that they are not the only ones. The world of accounting and finance seems to be a mystery to most people, including...
When a Chief Financial Officer (CFO) speaks, many listeners conclude that a CFO thinks everything comes down to cash. Therefore, let me be clear: It is not all about the cash. However, today is my day to talk about cash flow. (Full disclosure, I have memorized a few...
What should you sell? Who is your ideal customer? This month I have been writing about strategic planning – focusing on the importance of answering these two strategic questions. As a business owner, answering these two strategic questions defines your target...
What should you sell? Who is your ideal customer? Answering these two questions is part of clearly stating your growth strategy. Communicating the answers throughout the company provides great focus to your sales team and the rest of your employees. The result...
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