You have a treadmill business if you are working hard and not getting anywhere. It is frustrating for the CEO and the employees. You work too hard not to be rewarded with profit. Answering strategic questions can help you get off the treadmill. Here’s one that seems...
This post is the first in a series I will be writing that is focused on the lawn care and landscape industry. Since I have worked with several landscape companies as clients, I am sharing some of my lessons learned that are specific to that industry. Today’s...
Don’t you get tired of people assuming that a landscape business is easy to operate? You just need a truck, a lawnmower, and some people. Right? Not quite. A landscape business has many challenges. In every company’s collection of customers or properties,...
Is your five-year goal achievable? Are your annual revenue growth targets reasonable? Are your sales and marketing efforts effective? Is your salesperson productive? Before you answer these questions, you must answer a more fundamental strategic question about...
One of the things I enjoy about the weeks around New Year’s Day is that the pace of my business often slows down. The change of pace gives me an opportunity to reflect on things that are not urgent, but important. Urgent things demand to be reviewed or fixed now. I am...
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