by Greg Herring | Aug 7, 2017 | Planning
When a Chief Financial Officer (CFO) speaks, many listeners conclude that a CFO thinks everything comes down to cash. Therefore, let me be clear: It is not all about the cash. However, today is my day to talk about cash flow. (Full disclosure, I have memorized a few...
by Greg Herring | Jul 24, 2017 | Planning
What should you sell? Who is your ideal customer? This month I have been writing about strategic planning – focusing on the importance of answering these two strategic questions. As a business owner, answering these two strategic questions defines your target...
by Greg Herring | Jul 7, 2017 | Labor
What should you sell? Who is your ideal customer? Answering these two questions is part of clearly stating your growth strategy. Communicating the answers throughout the company provides great focus to your sales team and the rest of your employees. The result...
by Greg Herring | Jun 19, 2017 | Leadership
You have a treadmill business if you are working hard and not getting anywhere. It is frustrating for the CEO and the employees. You work too hard not to be rewarded with profit. Answering strategic questions can help you get off the treadmill. Here’s one that seems...
by Greg Herring | Apr 5, 2017 | Reporting
This post is the first in a series I will be writing that is focused on the lawn care and landscape industry. Since I have worked with several landscape companies as clients, I am sharing some of my lessons learned that are specific to that industry. Today’s...
