I do not know about you, but I have learned the hard way that it is easier for someone to interview well than it is for him to perform well in his job. How does this realization help me? It helps me remain a skeptic throughout the hiring process. No longer do I...
True story: No one in my family knows what I do. I have been married for more than 30 years, and my in-laws still do not know what I do. It turns out that they are not the only ones. The world of accounting and finance seems to be a mystery to most people, including...
What should you sell? Who is your ideal customer? Answering these two questions is part of clearly stating your growth strategy. Communicating the answers throughout the company provides great focus to your sales team and the rest of your employees. The result...
You have a treadmill business if you are working hard and not getting anywhere. It is frustrating for the CEO and the employees. You work too hard not to be rewarded with profit. Answering strategic questions can help you get off the treadmill. Here’s one that seems...
Is your five-year goal achievable? Are your annual revenue growth targets reasonable? Are your sales and marketing efforts effective? Is your salesperson productive? Before you answer these questions, you must answer a more fundamental strategic question about...
One of the things I enjoy about the weeks around New Year’s Day is that the pace of my business often slows down. The change of pace gives me an opportunity to reflect on things that are not urgent, but important. Urgent things demand to be reviewed or fixed now. I am...
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