THE HERRING GROUP
WHO WE ARE
Our mission is to bring experienced financial leadership to the landscape industry – helping business owners achieve healthy profit margins and, more importantly, life margins.
Financial Experts
We approach your business like a CFO, bringing executive-level financial analysis to your processes. We simplify complex reporting and make numbers relevant, interesting and actionable for the entire team – from owners to operations.
Thought Leaders
We’re constantly on the lookout for ways to improve your business and create positive cultural change within the landscape industry. We bring insights, industry trends and new ways of thinking to your leadership team to help you work smarter.
Truth Tellers
When owners get caught in the weeds, it’s often because entrepreneurs have a habit of making business decisions with their “gut”, which can be extremely stressful. We create transparency with impartial, factual data to make the data do the hard work.
Our Core Values
We take great pride in who we are, and what we provide to our clients. Your struggles are our struggles, and your successes are our successes.
Leadership
We are leaders. Leaders take people to places that they cannot get on their own. We lead by communicating our innovative thinking to our clients and other audiences. With our clients, we lead by establishing direction and priorities consistent with the client’s goals and our commitments to the client. As leaders, we want to be diligent. Diligence in leadership means being organized and prepared, increasing our competency and effectiveness, casting vision, and encouraging and serving followers.
Relationships
We develop relationships with the people we encounter regularly. We develop relationships because people are important and because we play the long game. Relationships create opportunity and help build an enduring competitive moat.
Humility
We recognize that there is a lot that we do not know so we ask questions to learn from others.
Trust
We work to build trust. We want people to trust us because trust makes life and business easier and more satisfying. We build trust by making commitments and keeping those commitments.
Collaboration
We collaborate internally and externally with clients and industry leaders because progress requires a team. Collaboration, also known as working as a team, increases our efficiency and effectiveness.
Simplicity
In our thought leadership, as we work internally, and as we engage with clients, we strive to simplify our principles, our processes, and our reports because simple is usually more effective and more efficient. We also promote this value with our clients.
Compounding
We want to put the magic of compounding to work for us, individually and as a Company. Therefore, we play the long game. We want calendar time to be an ally, not an enemy.
Innovation
We innovate because people are designed to create and innovation leads to greater efficiency, effectiveness, and often a better life.
Interested in learning more about working together?
People Are Talking
Client Testimonials
Working with The Herring Group has allowed me to identify clearly my next steps as a business owner. Greg removed the emotion from situations and helped us focus on the facts.
Beyond his experience in business and finance, Greg’s operational background makes a huge difference to his approach. Offering an interdisciplinary process in areas such as family politics, finance and human resources, he brings a unique perspective to everything he does. Greg’s ability to provide clarity, take operations to the next level and offer quick responses to concerns has provided a clear path to profitable growth for our business.
When I needed to bring a CFO perspective into my business, I decided to work with The Herring Group. Greg has since helped me identify priorities, stay focused, and simplify my business operations. In addition to being extremely organized and reliable, he makes me feel more comfortable making decisions as I discuss issues with him, which is important.
Working with The Herring Group has brought tranquility and peace of mind to my business. Greg has provided a sense of calm and direction to my team, as well as a better understanding of processes and procedures.
I also appreciate his factual approach to doing business, as it has helped me focus in an impartial way. His deep understanding of how operations are connected to the business side brings a unique perspective to what he does. He relates to the challenges between operational and business processes, and is able to leave emotion out of the equation.
The HErring Group
Our Team
Greg Herring
Founder & CEO
Sara Gonzales
Vice President, Operations
Debbie Langford
Financial Leadership Partner
Denise Geraci
Financial Leadership Partner
Emily Martin
Financial Leadership Partner
Jean Aycock
Financial Leadership Partner
Jeffrey Robertson
Financial Leadership Partner
Kathy Burns
Financial Leadership Partner
Kelly Gauger
Financial Leadership Partner
Shari Joseph
Financial Leadership Partner
Steve Earnhardt
Financial Leadership Partner
Trey Lumley
Business Intelligence Director
Christy Nelson
Executive Assistant
Elin Waagen
Marketing
Taylor Abt-Willauer
Digital Marketing Project Manager
Tiffany Harlow
Marketing Director
So What’s Next?
Are you ready to see if We’re a match?
Let’s get to know each other.