Profit Margin & Life margin
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Outsourced Financial Leadership for Your Business


Video of The Herring Group

Margin means Surplus

Your Competitive Advantage

The Herring Group brings experienced financial leadership to the landscape industry, helping business owners achieve healthy profit margins and increase their life margins. 

Utilizing the Path to 12% and your data, The Herring Group empowers business owners, executives and operational managers to make more informed business decisions with greater confidence. With CFO-level analytics, actionable reports and industry intel, we help growing companies gain a competitive advantage and the courage to create real change. 

Intentionally different

Helping You See Your Own Data Through New Eyes

They say that insanity is doing the same thing but expecting different results. If you’re ready to see real change, you have to be ready to do things a little differently. At The Herring Group, we’re distinctly unique in the way we approach your business.  

  • Financial Leaders: Actionable data, better strategy
  • Tech Forward: Experts in Aspire and BOSS Software
  • Enterprise Grade: Scale and position in this market
  • Industry Experts: Trends and trustworthy data
  • We Care: We take your business personally
Path along a hillside

Our Specialty

Integrated. Customizable. Impactful. The Path to 12%

proprietary operational process

cfo-level analytics

actionable reports

sequencing of work

seasonally appropriate timing

focus on broad accountability

use of psychology

change management principLES

customized to your goals

Software Matters

Reliable Data Goes a Long Way

While the Path to 12% works with any software, results occur faster with a landscape ERP system. The Herring Group knows Aspire, a Service Titan Company, and BOSS LM intricately, and we help your team rely on the data in those systems to grow your business and increase profitability. 

Actionable Reports

Making numbers relevant, interesting and actionable for key business leaders, and bringing simplicity to complex reporting


Teaching your team how to read the reports allows for better business decision-making and accountability

setup optimization

Ensuring your software is working for your company and its unique needs

Data Warehouse & Dashboards

Key reports and dashboards with actionable information emailed to the right people at the right time

From Our Founder

Living Life Well

Greg Herring, the Founder and CEO of The Herring Group, has a passion for restoring life margin to business owners and helping people live well. Greg has served as a CFO for both public and private companies and has significant experience in the landscape industry. He’s an avid reader, speaker and webinar guru. If you ask him about his idea of life margin, he’ll tell you about his wife and three kids, bike riding and his work in Africa. 

Things that make you go Hmmm.

challenge your thinking. change your reality.

Insight can be Emotional

“Up until The Herring Group, I literally can count the number of times I cried. My mom’s mother passing away, my first daughter being born, and then four times with Jean on the phone. It’s like, ‘I can’t believe this has happened – this is AMAZING!”

–Andrew Pelkey, North Point Outdoors

Enjoy This Life

“Thank you for helping [my husband] get things in order so one day we can enjoy this life.”

–Nichole Ponzani, Ponzani Landscaping

Let’s get to know you

Start with a free consultation.

The payoff Is worth the curiosity.